ESL Material
(English as a Second Language)

  

      We all live and work in a global economy, so there’s no obvious reason you shouldn’t be able to market your goods and services in America or the British Commonwealth. Unfortunately, though, if your advertising copy or product description sounds awkward, it will cost you sales there. When people see inept mistakes or clumsy wording, they don’t take what is being said very seriously.

      People rarely trust what doesn’t sound familiar — and that’s too bad, because new businesses all over the world have something to offer. Perhaps you have a better product or service; maybe you provide it at a lower price; you may even have something unique that no one else has thought of. But just doing your best to market it might not be enough.

      Obviously, you already speak English well enough to express yourself. We don’t have much trouble understanding the needs of our customers, regardless of their country or background. Without our assistance, however, many of their customers have trouble believing in what they can deliver.

      We can help you to overcome this difficulty, talk to your customers in a way that makes them listen, and expand your business.

      We work with foreign clients to make sure their writing sounds natural to an English-speaking reader. English is filled with tricky idioms, slang, and colloquial expressions. The grammar and spelling often seem illogical. No matter how well you speak the language, there will still be surprises in store after a lifetime. That’s why, if you’re serious about marketing to the English-speaking world, you need to have native speakers on your team. In fact, you can’t afford not to.

      We can improve whatever you compose:

• Business Letters
• Advertising
• Product Descriptions & Instructions
• Web Pages

      We’re also happy to work with students and professionals who require individual support. You may be an excellent engineer, but do you really feel competent to proofread your own application letter to a British university or an American corporation? If not, let us be of assistance.

See Pricing for details.